Led the design and art direction for an interactive Instagram campaign to engage motorcycle enthusiasts and drive traffic to UTI’s website. The concept featured a bracket-style voting system where users chose between rival motorcycle brands and types, encouraging audience participation and brand discussion.

I designed custom graphics and motion assets, and built a full interactive prototype in Figma to plan the user flow. Instagram Stories hosted a multi-round voting experience, with strategic links driving users to relevant program pages on the site.