MStyle Concept Designs

The previous site’s design was feeling outdated and difficult to navigate, the focus shifted to creating fresh visual concepts and playful, trend-driven layouts that captured the energy and style of a modern teen audience, resulting in a more engaging and user-friendly shopping experience.

The goal of the redesigned e-commerce website was to create a seamless and intuitive shopping experience that increased user engagement, improved conversion rates, and optimized mobile functionality. By enhancing site navigation and streamlining the checkout process, the site aimed to drive boost overall sales.

Brought in to assist the design team with the redesign after user research and initial planning were completed. The role focused on close collaboration with the design team to develop fresh, creative concepts for the microsite—introducing new layouts, and visual directions that aligned with project goals and enhanced the overall user experience.

The redesigned website led to a smoother, more intuitive user experience, with an increase in page engagement and a reduction in bounce rates. Mobile responsiveness improvements resulted in a higher conversion rates on mobile devices. Overall, the project contributed to a  increase in sales and improved customer feedback on site usability.