Duraflame social content and brand strategy devised to target a younger demographic through Instagram and Facebook. Instagram stories, stop motion animations and cinemagraphs were designed to encourage users to learn more about Duraflame’s environmentally sustainable, wood-wax recycled fire logs.

Creative performed well with over 14K views during the first few days by engaging users to learn more about product offerings.

Responsible for product photography, storyboarding, stop-motion animation, art direction and design