Unvape Microsite

The Unvape AZ contest aimed to engage students by challenging them to create a 30-second Public Service Announcement (PSA) highlighting the dangers of vaping. The goal was to encourage teens to use their creativity and voice to raise awareness about the issue.

The goal of the Unvape AZ microsite was to provide a fun, accessible platform for teens to easily learn about the dangers of vaping and participate in the contest. The site aimed to inspire students to submit their own PSAs, raise awareness about vaping, and empower them to make a difference in their community.

The design process for the Unvape AZ microsite focused on creating an engaging, teen-friendly experience. Wireframes were developed to map out the user journey and ensure intuitive navigation. Brand colors were carefully chosen to resonate with the target audience. These elements were seamlessly applied across both the microsite and print materials, creating a cohesive and consistent look across digital and physical platforms.

My role in the project was to redesign the microsite's overall layout and design, including photo selection, while managing the design process through client iterations. Prototype also was created to demonstrate how site would function and designed accompanying email components to support the campaign.