Final Four Microsite

I was tasked with redesigning the existing microsite to improve the user experience, build excitement, and increase participation for an upcoming promotional ticket giveaway. My goal was to create a more visually engaging, modern design that reflected the energy of the event.

Our goal was to capture the event’s excitement with bold design, simplify navigation, and streamline the ticket giveaway process. We focused on mobile optimization and used compelling visuals and clear calls to action to boost engagement and maximize giveaway entries.

The design process began with creating a design comp that captured the event’s energy and aligned with the client’s vision. We focused on a dynamic layout, streamlined navigation, and an intuitive ticket giveaway process. Through feedback, we refined the comp to balance aesthetics and functionality, laying the groundwork for a responsive, engaging microsite.

My role in the project was to redesign the microsite using the assets provided by the client, overseeing art direction and guiding the design through client reviews and iterations.