Was contracted to assist with the branding and design refresh for LOFT.com's e-commerce website. By making the site more user-friendly, improving navigation, search legibility, and increasing sales conversions, the project aimed to enhance the user experience.

Designed responsively, the website creates a seamless shopping experience where customers can complete their purchases easier with improved sales conversion funnels. Page load times were improved and user engagement increased by providing interactive content and features.

Overall, the website was successfully refreshed and improved. The website is now much more user-friendly and intuitive, and it has been successful in increasing sales and engagement.